Launch Spot for Novo Nordisk's South Asian Diabetes Initiative
Agency + Prod Co: Dunya Media
Agency + Prod Co: Dunya Media
When Novo Nordisk wanted to spark conversations about diabetes in the South Asian community, I jumped at the chance to make a slick, Nike-style ad that replaced 19 year-old athletes with South Asian seniors to highlight their hard work, athlete-like perseverance, and to pose the question: after getting through life's toughest challenges... are you really going to let sugar take you down?
![](https://cdn.myportfolio.com/d0fa240b-5860-47eb-94f0-7309e7468001/bc8bcc8a-7133-4839-ab34-05ad45fecd02_rw_1920.jpg?h=48e23fccd097db205b571187707a2099)
![](https://cdn.myportfolio.com/d0fa240b-5860-47eb-94f0-7309e7468001/d7df3145-c252-44aa-b45d-e0a5251d4c41_rw_1920.png?h=8365ba4bcdb87a1cc074e47fa10200a3)
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![](https://cdn.myportfolio.com/d0fa240b-5860-47eb-94f0-7309e7468001/793b8e7b-656f-497c-91fd-31b0f5b2fdb6_rw_1920.png?h=b71e1c40dfcaee9b87003c12d9dd1e8d)
![](https://cdn.myportfolio.com/d0fa240b-5860-47eb-94f0-7309e7468001/8f25d847-33c0-4d3b-b480-6a57f6d19d42_rw_1920.png?h=38047d0c4f92e3cd86a8cfe2c732a642)
![](https://cdn.myportfolio.com/d0fa240b-5860-47eb-94f0-7309e7468001/d898305c-27ff-4b7c-bda1-ba0c2de3eb7c_rw_1920.png?h=9248de639dc22832f708006a237b117f)
Director - Kashif Pasta
Cinematographer - Leonardo Harim
Art Direction - Nessa Aref
Producer - Shyam Valera & Amanda Wong for Dunya Media
Editor - Kashif Pasta & Alexander Farah
Sound Design - PowerUp Audio
Color - Sam Gilling
Cinematographer - Leonardo Harim
Art Direction - Nessa Aref
Producer - Shyam Valera & Amanda Wong for Dunya Media
Editor - Kashif Pasta & Alexander Farah
Sound Design - PowerUp Audio
Color - Sam Gilling