Google AdSense has gotten insanely good at understanding tone and serving up relevant ads, as exemplified here with /Film’s documentation of Peter Jackson’s horrible trials with getting The Hobbit made (seriously, watch the latest video interview with him, the man is being ripped apart while trying to keep his dream alive and his fellow citizens employed), coupled with a ‘Holocaust Tours’ ad, featuring a tour where you get to see sites and meet survivors in countries where The Hobbit may very well end up shooting exteriors.