There is a very fine line between really stupid and kinda brilliant. This errs on the side of the latter. 

Kleinfeld.

Jon M. Chu has his fair share of fans and haters. He directed ‘Step Up 2 the Streets’, and is now working, as I already knew, on Step Up 3D. Say what you will, but the man knows his audience, and hit huge success with ‘America’s Best Dance Crew’ on TV.

But this, his new webseries, is something I’ve never heard of before, but will be watching 100%. A seemingly epic show called The League of Extraordinary Dancers.

It feels like a new level in online narrative content, one that i hope to one day meet and exceed, but one that hasn’t really existed until now nonetheless. A very defined yet large demographic that’s easy to sell to as well - this is almost guaranteed to be a hit.

And the style of dance that they’re hitting on here— what seems to be a sort of ballet-meets-break to me— is going to be something to watch, too. Based on the LXD performance at SYTYCD recently, I both understood the desire and would love to go to an entire show of just that sort of dance.

[Chu-Chu Train-related joke here]

Video found on Tubefilter, from an article by Marc Hustvedt

So the time has come to make me a nice big announcement. Starting at the end of this month, and working right through Summer ‘09, mkpmedia and I will be heavy into production on our first webseries, a 5-part comedic show called “School Daze”. Visit the site, makingschooldaze.blogspot.com, to stay up to date and follow along our unpredictable journeys through this.

This is going to be a real test of, well, everything - workflow, technology, creative and technical skill, business, marketing - I’m hoping all goes well and we can really learn a lot of lessons through this, and be in stronger and more confident place when we start our future slate of content.

Enjoy,

-Kashif