Posts tagged merch

How we look at it is we want to reverse the pressure. I want to make these films to never be driven by what a consumer products [department] thinks they should be, but rather what the story should be. If you make a good film it’s like going on a nice holiday. You will want a souvenir.

Up producer Jonas Rivera on the challenge of merchandising the film.

Pixar and the art of reaching for the sky - Herald Scotland